Overview

GITA is a Saudi travel booking app that helps travelers search and book flights, hotels, holiday packages, and visa services, with hotels as one of its core revenue streams.

Users were actively searching for hotels, but very few moved from browsing results to completing a booking.

The design goal was to make hotel options easier to evaluate and compare, and to shorten the path from search to booking.

The Problem

• Users searched for hotels but rarely progressed to booking

• Result cards had weak hierarchy, with price, rating, and rewards competing for attention

• A quarter of sessions hit a manual region-selection step before users could even search

• Inconsistent Arabic RTL layouts reduced clarity and trust

Research & Insights

• Analyzed session recordings, heatmaps, and funnel data using Microsoft Clarity

• Benchmarked hotel flows against Booking.com and Trip.com

• Found that users needed faster price comparison and stronger trust signals before committing

The Approach

• Redesigned hotel result cards around a clear decision hierarchy: property, rating, then total stay price

• Tied loyalty rewards directly to the booking decision to add value at the right moment

• Reduced pre-search friction so users reach hotel results faster

• Added map view and filters to speed up comparison

• Redesigned the hotel detail page with an immersive gallery and key info above the fold

• Refined the Arabic-first RTL experience across the entire hotel flow

Impact

• Achieved a 40% increase in hotel booking conversion within 30 days of launch through a redesigned hotel discovery and booking flow

• Delivered a 34% reduction in pre-search friction, getting users to hotel results faster

• Reduced dead taps by 40%, with zero rage taps recorded, reflecting clearer and more intuitive interactions

• Shipped to a live product serving ~29K users, strengthening GITA's position in the Saudi travel market