Overview

As part of a marketing campaign, I explored an AI-assisted design workflow to rapidly prototype and iterate a landing page for Skyloov's National Day promotion.

The goal was to combine AI-generated layout exploration with human design decisions to accelerate ideation while maintaining strong UX quality.

The Challenge

• Need to launch a campaign landing page quickly
• Limited time for multiple design explorations
• Maintain brand consistency with Skyloov design system

The Approach

• Used ChatGPT to assist in structuring page sections and content
• Generated layout variations using Figma Make
• Refined UI manually to align with the Skyloov design system
• Optimized CTA hierarchy and content flow

Key Screens

• Campaign hero section
• Offer explanation sections
• Call-to-action blocks
• Property highlights

Impact

• Faster concept exploration using AI-assisted workflow
• Reduced design iteration time
• Balanced AI ideation with human UX refinement